"India to launch cow urine as soft drink (Sasa Kralj/AP) Welcome to your new vending machine...
Jeremy Page, Delhi Does your Pepsi lack pep? Is your Coke not the real thing? India's Hindu nationalist movement apparently has the answer: a new soft drink made from cow urine.
The bovine brew is in the final stages of development by the Cow Protection Department of the Rashtriya Swayamsevak Sangh (RSS), India's biggest and oldest Hindu nationalist group, according to the man who makes it.
Om Prakash, the head of the department, said the drink – called "gau jal", or "cow water" – in Sanskrit was undergoing laboratory tests and would be launched "very soon, maybe by the end of this year".
"Don't worry, it won't smell like urine and will be tasty too," he told The Times from his headquarters in Hardwar, one of four holy cities on the River Ganges. "Its USP will be that it's going to be very healthy. It won't be like carbonated drinks and would be devoid of any toxins."
Related Links Pink knicker protest against radical Hindus Hindu extremists offer rewards to kill Christians The drink is the latest attempt by the RSS – which was founded in 1925 and now claims eight million members – to cleanse India of foreign influence and promote its ideology of Hindutva, or Hindu-ness.
Hindus revere cows and slaughtering them is illegal in most of India. Cow dung is traditionally used as a fuel and disinfectant in villages, while cow urine and dung are often consumed in rituals to "purify" those on the bottom rungs of the Hindu caste system.
In 2001, the RSS and its offshoots – which include the opposition Bharatiya Janata Party – began promoting cow urine as a cure for ailments ranging from liver disease to obesity and even cancer.
The movement has often been accused of using more violent methods, such as killing 67 Christians in the eastern state of Orissa last year, and assaulting women in a pub in Mangalore last month. It also has a history of targeting foreign business in India, as in 1994, when it organised a nationwide boycott of multinational consumer goods, including Pepsi and Coca Cola.
The cola brands are popular in India, now one of their biggest markets, but have struggled in recent years to shake off allegations, which they deny, that they contain dangerous levels of pesticide.
Mr Prakash said his drink, by contrast, was made mainly of cow urine, mixed with a few medicinal and ayurvedic herbs. He said it would be "cheap", but declined to give further details about its price or ingredients until it was officially launched.
He insisted, however, that it would be able to compete with the American cola brands, even with their enormous advertising budgets. "We're going to give them good competition as our drink is good for mankind," he said. "We may also think of exporting it."
Title: Re: Cow urine could be the next big thing!
Post by: Brother on October 26, 2010, 06:54:50 pm
well...some of us drink other stuff that comes out of cows. It did make me laugh though. At first I thought it was from the onion or such.
"a burger, large fries, a sunday....do you want cows piss with that, sir?"
In the arabian deserts, drinking camels urine is common. it is so common in fact that the 2nd most important writings in Islam, the hadith, advocate drinking it as a cure against ailments. I dunno....This whole piss drinking thing, even if it is your own. I am not convinced. I drank my own urine (twice :() as part of an experiment and I can assure you that no matter how many pleasant herbs or even peppermint you would have added, it still would not have much of a future as a soft drink. I was surprised that it was kind of sparkly though!
Title: Re: Cow urine could be the next big thing!
Post by: Hannibal on October 26, 2010, 08:41:45 pm
Brother, human urine is quite different from cow's one.
Title: Re: Cow urine could be the next big thing!
Post by: Brother on October 26, 2010, 08:42:18 pm
Title: Re: Cow urine could be the next big thing!
Post by: goodsamaritan on October 26, 2010, 09:16:56 pm
Cow urine is just as bad as coke or pepsi. But you never know what it can be used for.
Title: Re: Cow urine could be the next big thing!
Post by: raw on October 27, 2010, 12:09:42 pm
i don't mind to drink cow urine. probably my son will love it. when i get my own cow, i'll use the urine and cow dung everything. i've seen people using cow dung for cooking. my mom used to play with them (childhood) and put them under the sun to dry. fresh grass fed cow dung can give u beautiful skin and loaded of other goodies. just put that fresh cow dung on ur skin.
Title: Re: Cow urine could be the next big thing!
Post by: Hannibal on October 27, 2010, 12:23:25 pm