Narcissism rather, I think. But I think SB may well despite our concerns manage to make our diet more popular. Even my own interview which was twisted vehemently by the journalist attracted some nice comments online, for example. SB, at any rate, has got guts.
I have counseled with my Boss, and he too has warned me against becoming narcissistic, and encourages me to be myself. Still... No one has every been able to clearly explain why narcissism has to be a negative thing, or what is so wrong with dawning false personas in order to make it through the media filters.
No guts no glory, and after all what is there to lose. Even if they make me into a fool, so what, disappointment is nothing to fear. I still have so much to be grateful for.. My girlfriend supports me, I have a kick ass job, my kids are doing well, making new friends, learning awesome pole dancing moves. There is a general optimism, a sense that new opportunities are coming my way.
There was a woman on the show who used bee stings to treat arthritis, and even though they did try to portray her as a bit silly, over all it was a positive endorsement for bee sting therapy.