I actually test positive for celiac disease (meaning, my body produces antibodies to gluten), and I know that many people react poorly to gluten even when they do not have a celiac diagnosis. Still think the ¨gluten-free¨ movement is hilarious because everything gets labeled gluten-free - butter, vinegar, olive oil, even water.
There used to be a sucker born every minute, but I think the sucker birthrate has gone through the roof lately.