When I was a kid I ate plain white sugar straight out of the sugar bowl every day by the table spoonful. Icing sugar was also a favourite of mine.
Oh boy thats bad. ques you were a fan of white bread with sugar as well hé.
Kidding aside though i think the article is bang on. For those of you who read the whole thing not just the header, the cupcakes are clearly used as an example here. One can substitute them for anything high in refined sugar. Why would anyone(haai aside) want to get addicted to plain sugar when there are plenty, much more tasty (or disgusting actually) alternatives. Strip all stores of sweet foods except fruit and plain white sugar and i think people will start eating the stuff planly very quikly. It's just that there are easier, tastier, prettier ways to get your sugar kicks nowadays.
Personally i think the 40% figure is a massive underestimation. IMO at least 75% of the western world is severely sugar and starch adicted. starch is probaly even worse. Massive amounts of pasta, bread, (white)rice and dough have completly taking over peoples dietary habbits.
Take a good look around and you will see just about everyone around you tripping on sugar. Living from sugar kick to starch high with deep dips in between.
Thanx for posting the link Tyler.